Free QR tool

Free UTM Link Builder for QR Codes

Create a campaign URL with UTM parameters so visits from QR codes can be measured in analytics tools when the destination site supports tracking.

Build a campaign URL

UTM links help analytics tools separate QR visits from flyers, posters, table tents, packaging, and event materials. The QR code stays static; tracking happens on your destination website.

How to use this QR tool

  1. 1Choose the settings or values that match your QR code campaign.
  2. 2Review the result, warning, checklist, or generated asset in the tool.
  3. 3Open the free QR code generator when you are ready to create the final static QR code.

Create the QR code next

Use this tool to plan or check the campaign, then open the free QR code generator to create and download the final static QR code.

Frequently Asked Questions

Why use UTM links with QR codes?

UTM links help analytics tools identify visits from flyers, posters, packaging, events, and other offline QR campaigns.

Does a UTM link make a static QR code trackable by itself?

No. The QR code is still static. Tracking happens on the destination website if analytics are installed and configured there.

Can I turn the UTM URL into a QR code?

Yes. Copy the final URL, then open the free QR code generator and create a website QR code.